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How Do You Monetize Your Syndication Feed?

Content syndication is a well powerful means to build targeted traffic, backlinks and get more exposure for your site. It is also a good method to become recognized as a skilled professional in your topic area. But how do you make your content syndication method pay? That’s a great question and it is really what we’re going to be looking at in this article.

Just to be sure that you are up to speed, your syndication feed is most likely going to be comprised of your RSS feed from your weblog. You most likely will not need to create a feed because if you are utilizing a blogging platform such as WordPress, it automatically generates a RSS feed for you.

Monetize your feed with ad revenues from Google AdSense

What you can do is spiff up your feed utilizing FeedBurner, which will also promote your feed for you, giving you an initial boost in exposure. If you want to monetize your FeedBurner feed, an easy technique to do that is through the Google AdSense program. Since Google also owns FeedBurner, it’s a fairly easy and seamless operation. You will find the step-by-step instructions for inserting the ad code in your feeds in your AdSense account backend.

Once you have tweaked your feed and inserted the ad codes, you will want to spread the word about it and draw new subscribers. Here are an other ways you can do that:

? Grab the URL for your new, souped-up feed and submit it to the top RSS feed directories. You can find these directories by doing a quick search.

? Get TwitterFeed, which will syndicate your RSS feed to several social networking sites like Twitter and Facebook automatically.

? Use Ping.fm to syndicate your content to a monster list of about 30 social networks including Twitter, Facebook, LinkedIn, Tumblr, Posterous, FriendFeed, etc.

Join or set up a content syndication network or a ‘tribe’

Chances are you have made contacts with other online business people as you partake in in live seminars, conferences and online networking. Each of you shares the common need to get more visibility, more relevant backlinks, and more traffic to your web sites. If you all pool your resources and agree to share one another’s links to each other’s networks it can be a win-win.

Another plus to being part of a content syndication network or tribe is that you can give each other recommendations and testimonials. These are powerful forms of social proof, which has a measurable impact on conversions.

So, now you’ve got some dependable ideas for setting up your content syndication feed, monetizing it and publicizing it so that it will build additional exposure, backlinks and traffic for your site. Your next step is to take these guidelines and put them into practice. It will take some time before you start seeing the gain of your content syndication technique, but after a consistent schedule of creating and sharing content it will in time reach a tipping point where you will begin to see a nice, stable flow of traffic and inbound links.
About the Author

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